By working side-by-side with government affairs teams, in-house communications teams, legal counsel and senior corporate management we can successfully mount a strategic, strong and unified public affairs campaign.
Our expertise in media and message development helps guide clients through high-profile communications challenges – reputation-threatening corporate crises, hostile congressional oversight hearings, pitched legislative battles, complex issue-driven crises of national importance and more. Our collaborative engagement with you helps ensure our success.
message and material enhancement
We conduct an immediate assessment of current messaging and materials and develop effective modifications.
Using enhanced messaging material, we will launch and actively manage your social media presence while generating compelling and sharable content.
We identify the reporters and editorial influencers that cover you and develop effective opportunities to heighten and strengthen your public profile.
We establish a real-time rapid response protocol to ensure you are fully prepared to respond to unexpected and expected communications issues and events through traditional and online media.
We develop and deploy online tactics using enhanced messaging that actively counter opposition rhetoric.
We identify opinion leaders and key decision makers that influence your issue and deploy strategies to build third-party-validators.
....He turned to Tom Alexander, his communications consultant, for help. “We were talking about the economy and the reduction in business in the lobbying field, and how we needed to reach out more and get our story told,” Cassidy said. “Tom directed us to this approach.”